Guide
How to market a consumer app without paid ads
6 min
A practical first-users guide for consumer app founders who need relevant users, honest demos, and a channel choice before spending on ads.
Organic acquisition resources for app founders.
Use the broad guides first to diagnose audience, channel, and fit. Use the templates when the next step is a safe, reviewable content brief.
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Get your first users
Start here: how to find first users for a consumer app, or first customers for a B2B SaaS product, without paid ads.
Guide
How to get your first B2B SaaS customers
5 min
A founder-led guide for early B2B SaaS teams choosing an ICP, running discovery and outreach, and knowing when short-form content is not the first fix.
Diagnose and decide
Focused guides for switching proof, picking one channel, signups that go nowhere, and demo views that bring the wrong users.
Guide
How to explain why your software is worth switching to
7 min
Start with what a relevant user actually does today, find one inconvenient step your working product changes, and show that difference. Include the...
Guide
Choose one organic acquisition channel for your app when time is limited
7 min
Choose the channel whose relevant audience you can actually reach, whose rules you can follow, and whose minimum useful contribution you can afford to...
Guide
More marketing or better activation? Diagnose software signups that go nowhere
7 min
Trace one promised job from arrival to its first useful result before producing more reach. Find out whether a relevant person lacks an input, cannot...
Guide
Your app demos get views but not useful users: find the mismatch
8 min
Identify the job the video completes for its viewer, then compare it with the job that requires your software. Check whether the viewer has the required...
Workflow
Execution aids for when the acquisition problem is clear: a demo brief template and an approval check before anything is posted.
Template
Software short-form demo brief template
4 min
A short-form demo brief template for software teams turning a product workflow into social posts without overpromising features or outcomes.
Guide
AI content approval workflow for social posts
3 min
A pre-publication approval workflow for AI-assisted social content, covering claims, rights, endorsements, AI labels, and escalation limits.